Icelandic lamb has been sold in Whole Foods stores across the USA for a number of years and in 2012, 200 tonnes of Icelandic lamb were sold by the retailer. As sales have been gradually increasing, it was expected that 250 tonnes would be sold in 2013, but that prediction fell short, as reported by ruv.is. The CEO of the slaughterhouse that trades with Whole Foods told Farmer News in Iceland that the reason for this may be Whole Foods' decision to cut all advertising of Icelandic products because of whaling. Back in 2009 when Icelanders resumed whaling, Whole Foods announced they would no longer advertise Icelandic products for sale in their stores, but advertising continued until last year.
Whole Foods in the USA continues sales of Icelandic lamb but refuses to advertise.
Icelandic lamb has been sold in Whole Foods stores across the USA for a number of years and in 2012, 200 tonnes of Icelandic lamb were sold by the retailer. As sales have been gradually increasing, it was expected that 250 tonnes would be sold in 2013, but that prediction fell short, as reported by ruv.is. The CEO of the slaughterhouse that trades with Whole Foods told Farmer News in Iceland that the reason for this may be Whole Foods' decision to cut all advertising of Icelandic products because of whaling. Back in 2009 when Icelanders resumed whaling, Whole Foods announced they would no longer advertise Icelandic products for sale in their stores, but advertising continued until last year.
