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Two of the largest Icelandic tour operators announce merger 5980

2. mar 2017 11:03

Extreme Iceland, one of the largest tour operators in Iceland, has announced it will merger with another leading tour operator, Arctic Adventures. The merger is pending approval by the anti-trust authority, but is expected to be given a green light. 

The companies are two of the leading operators of guided tours to many of the most popular off the beaten path destinations, including jeep tours in the Central Highlands, glacier tours white river rafting. Combined they employ more than 250 people. The merger will create one of the biggest tour operators in Iceland. The CEO of Arctic Adventures told the local newspaper Morgunblaðið that the goal was to serve customers better and offer a greater variety of activities in Iceland.

The new company will operate under the name of Arctic Adventures, which is bigger and older of the two. Arctic Adventures started as a small business offering white river rafting tours in Hvítá river in 1983. Extreme Iceland was founded in 2009.

Extreme Iceland, one of the largest tour operators in Iceland, has announced it will merger with another leading tour operator, Arctic Adventures. The merger is pending approval by the anti-trust authority, but is expected to be given a green light. 

The companies are two of the leading operators of guided tours to many of the most popular off the beaten path destinations, including jeep tours in the Central Highlands, glacier tours white river rafting. Combined they employ more than 250 people. The merger will create one of the biggest tour operators in Iceland. The CEO of Arctic Adventures told the local newspaper Morgunblaðið that the goal was to serve customers better and offer a greater variety of activities in Iceland.

The new company will operate under the name of Arctic Adventures, which is bigger and older of the two. Arctic Adventures started as a small business offering white river rafting tours in Hvítá river in 1983. Extreme Iceland was founded in 2009.