The style on the street downtown Reykjavík 1284

Doré once said that today’s street style is “more fashion-week style” than true street -style, but this is not true of Iceland. Here, there is no fashion-week (we have an annual fashion weekend in March), only true, honest street -style. And lots of it. 

Iceland Insider’s photographer went out and about town and shot a few local stylistas in an attempt to capture Iceland’s true street -style. 

Marta Finnbogadóttir, sales assistant. 

 

Katla Ásgeirsdóttir, DJ. Favourite store in Reykjavík: Gloria on Laugavegur 37 and 101 Optic on Skólavörðustígur 2.

  

Iðunn Jónsdóttir, sales assistant.Favourite store in Reykjavík: Gyllti Kötturinn in Austurstræti 8.

Hrafnhildur Svala Sigurjónsdóttir and Sólveig Ólafsdóttir, students.
Favourite store in Reykjavík:
Hrafnhildur: Gallerí 17 in Kringlan, Zara and Spúútnik for second hand clothes.
Sólveig: Volcano on Laugavegur 40.

Bergþóra Snæbjörnsdóttir, poet. Favourite store in Reykjavík: The Salvation Army‘s clothing store on Garðastræti 6. 

 

Katrín Erlingsdóttir, social worker. Favourite store in Reykjavík: Spúútnik on Laugavegur 28b. 

 

Aron Bergmann Magnússon and Xarene, set designer and artist.Favourite store in Reykjavík: Herrafataverslun Kormáks og Skjaldar in Kjörgarður, Laugavegur 59 and Jör og Laugavegur 89.

Street -style’s growing popularity, driven by photographers such as the great Bill Cunningham of the New York Times, Tommy Ton with Style.com, blogger/photographer Garance Doré, and The Sartorialist’s Scott Schuman, has not bypassed this little island in the North Atlantic.

Doré once said that today’s street style is “more fashion-week style” than true street -style, but this is not true of Iceland. Here, there is no fashion-week (we have an annual fashion weekend in March), only true, honest street -style. And lots of it. 

Iceland Insider’s photographer went out and about town and shot a few local stylistas in an attempt to capture Iceland’s true street -style. 

Marta Finnbogadóttir, sales assistant. 

 

Katla Ásgeirsdóttir, DJ. Favourite store in Reykjavík: Gloria on Laugavegur 37 and 101 Optic on Skólavörðustígur 2.

  

Iðunn Jónsdóttir, sales assistant.Favourite store in Reykjavík: Gyllti Kötturinn in Austurstræti 8.

Hrafnhildur Svala Sigurjónsdóttir and Sólveig Ólafsdóttir, students.
Favourite store in Reykjavík:
Hrafnhildur: Gallerí 17 in Kringlan, Zara and Spúútnik for second hand clothes.
Sólveig: Volcano on Laugavegur 40.

Bergþóra Snæbjörnsdóttir, poet. Favourite store in Reykjavík: The Salvation Army‘s clothing store on Garðastræti 6. 

 

Katrín Erlingsdóttir, social worker. Favourite store in Reykjavík: Spúútnik on Laugavegur 28b. 

 

Aron Bergmann Magnússon and Xarene, set designer and artist.Favourite store in Reykjavík: Herrafataverslun Kormáks og Skjaldar in Kjörgarður, Laugavegur 59 and Jör og Laugavegur 89.