Brand: SIGGA MAIJA
Designer: Sigríður María Sigurjónsdóttir
Zodiac: Capricorn
The brand: “The brand was formally established in December 2013. Up until then it was a slumbering beast. The ideology behind the brand is simple: to produce high fashion, high quality clothing, and to materialize my vision for the future.”
The AW 14 collection: ““The collection was inspired by Paris in the 1920’s, when Surrealism was beginning to surface in the context of modern times.
Catwalk styling: “A woman who knows where she is coming from and where she is going. That’s the vibe I’m looking for.”
What will you do after the show? “My colleague and good friend, Anna Bóa, and I are going to celebrate what is sure to be the beginning of something wonderful in the company of family and friends.”
I’m raised in the country. I guess my favourite memories involve lying in the grass and examining the clouds.
People who have influenced you as a designer: “I can’t name one specific person or thing. I’m influenced by circumstances and concepts like opposites, extremes, eccentricity, and context.
Where do you find inspiration: “The list is too long to include here. I’ll just say: from life.”
Favourite memory from Icelandic countryside: ““I was raised in the country. I guess my favorite memories involve lying in the grass and examining the clouds while munching on munching on field sorrel.”
Designer Sigga Maja – Reykjavík Fashion Festival 2014 from Iceland Mag on Vimeo.
Iceland Mag met up with Sigríður María, one of the eight designers who take part in Reykjavík Fashion Festival this year, wanting to know more about her designs and inspiration among other things.
Brand: SIGGA MAIJA
Designer: Sigríður María Sigurjónsdóttir
Zodiac: Capricorn
The brand: “The brand was formally established in December 2013. Up until then it was a slumbering beast. The ideology behind the brand is simple: to produce high fashion, high quality clothing, and to materialize my vision for the future.”
The AW 14 collection: ““The collection was inspired by Paris in the 1920’s, when Surrealism was beginning to surface in the context of modern times.
Catwalk styling: “A woman who knows where she is coming from and where she is going. That’s the vibe I’m looking for.”
What will you do after the show? “My colleague and good friend, Anna Bóa, and I are going to celebrate what is sure to be the beginning of something wonderful in the company of family and friends.”
I’m raised in the country. I guess my favourite memories involve lying in the grass and examining the clouds.
People who have influenced you as a designer: “I can’t name one specific person or thing. I’m influenced by circumstances and concepts like opposites, extremes, eccentricity, and context.
Where do you find inspiration: “The list is too long to include here. I’ll just say: from life.”
Favourite memory from Icelandic countryside: ““I was raised in the country. I guess my favorite memories involve lying in the grass and examining the clouds while munching on munching on field sorrel.”
Designer Sigga Maja – Reykjavík Fashion Festival 2014 from Iceland Mag on Vimeo.
