Two of Reykjavík‘s most famous landmarks, Hallgrímskirkja church and the Pearl, have received a rather unusual make-over; The Hallgrímskirkja tower now dons a red clown nose while the Pearl is bathed in red light at night. The make-over is part of the annual “Day of the Red Nose” fundraiser for UNICEF that takes place on Friday September 12.
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Hallgrimskirkja with its red nose. Photo/Jón Kaldal
Emilía Sigurðardóttir, Hrefna Sigurðardóttir and Birta Rós Brynjólfsdóttir, students in product design at the Icelandic Academy of the Arts, are the masterminds behind the buildings’ transformation.
“We wanted to come up with as many ways possible to bring attention to the fundraiser. Previous years red noses have been sold to the public, but not this year – so we decided to place red noses around the city instead,” Emilía explained in an interview with the Mbl.is.
The campaign raises money for impoverished children and encourages Icelanders to become Global Parents. The Global Parents programme allows children to stay in orphanages in their birth countries rather than being adopted by foreign parents. Monthly donations from Global Parents will provide a child with food, vaccines, clean water and an education.
Two of Reykjavík‘s most famous landmarks, Hallgrímskirkja church and the Pearl, have received a rather unusual make-over; The Hallgrímskirkja tower now dons a red clown nose while the Pearl is bathed in red light at night. The make-over is part of the annual “Day of the Red Nose” fundraiser for UNICEF that takes place on Friday September 12.
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Hallgrimskirkja with its red nose. Photo/Jón Kaldal
Emilía Sigurðardóttir, Hrefna Sigurðardóttir and Birta Rós Brynjólfsdóttir, students in product design at the Icelandic Academy of the Arts, are the masterminds behind the buildings’ transformation.
“We wanted to come up with as many ways possible to bring attention to the fundraiser. Previous years red noses have been sold to the public, but not this year – so we decided to place red noses around the city instead,” Emilía explained in an interview with the Mbl.is.
The campaign raises money for impoverished children and encourages Icelanders to become Global Parents. The Global Parents programme allows children to stay in orphanages in their birth countries rather than being adopted by foreign parents. Monthly donations from Global Parents will provide a child with food, vaccines, clean water and an education.
