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The brand was established virtually by accident 108

13. mar 2023 19:58

 

Brand: Magnea
Designer: Magnea Einarsdóttir
Zodiac: Pisces

The brand: “The brand was established last spring, virtually by accident. I had the opportunity to participate in two fashion shows abroad. For the shows I designed a collection inspired by my graduation collection from Central Saint Martins [London]. Fashion designer Guðmundur Jörundsson then offered me a spot in his store on Laugavegur Street so I produced the collection in a limited amount.”

I took inspiration from construction sites and work wear I saw during a visit to Berlin last autumn.

The AW 14 collection: The AW 14 collection: “I don’t want to reveal too much about the collection—it should be a surprise. The focus is on interesting textiles, mostly knits, and simple cuts. I took inspiration from construction sites and work wear I saw during a visit to Berlin last autumn. Following that visit, I began to study women’s fashion from World War 2, when women changed their style of dressing after becoming part of the work force.”

Catwalk styling: “Designer Sigrún Halla helped me style the show and it has been great fun. The atmosphere will be light and cool, and I’ve been working closely with the electronic duo Good Moon Deer, who will compose the music for the show, tying it all together.”

What will you do after the show? ““I’ll celebrate with all the wonderful people who have helped me during these past weeks. And then I’ll catch up on some sleep!”

Cristobal Balenciaga was the one who got me hooked on fashion.

People who have influenced you as a designer: “Wow, there are so many! Cristobal Balenciaga was the one who got me hooked on fashion. So I’ll name him first.”

Where do you find inspiration: “I draw inspiration from everything and I’m constantly searching for something to inspire me. I often take photographs when I stumble upon something that catches my interest. Mostly, I’m fascinated by everyday objects and events.”

Favorite restaurant in Iceland: “K-bar Restaurant.”

 

Designer Magnea – Reykjavík Fashion Festival 2014 from Iceland Mag on Vimeo.

Iceland Mag met up with Magnea Einarsdóttir, one of the eight designers who take part in Reykjavík Fashion Festival this year, wanting to know more about her designs and inspiration among other things.

 

Brand: Magnea
Designer: Magnea Einarsdóttir
Zodiac: Pisces

The brand: “The brand was established last spring, virtually by accident. I had the opportunity to participate in two fashion shows abroad. For the shows I designed a collection inspired by my graduation collection from Central Saint Martins [London]. Fashion designer Guðmundur Jörundsson then offered me a spot in his store on Laugavegur Street so I produced the collection in a limited amount.”

I took inspiration from construction sites and work wear I saw during a visit to Berlin last autumn.

The AW 14 collection: The AW 14 collection: “I don’t want to reveal too much about the collection—it should be a surprise. The focus is on interesting textiles, mostly knits, and simple cuts. I took inspiration from construction sites and work wear I saw during a visit to Berlin last autumn. Following that visit, I began to study women’s fashion from World War 2, when women changed their style of dressing after becoming part of the work force.”

Catwalk styling: “Designer Sigrún Halla helped me style the show and it has been great fun. The atmosphere will be light and cool, and I’ve been working closely with the electronic duo Good Moon Deer, who will compose the music for the show, tying it all together.”

What will you do after the show? ““I’ll celebrate with all the wonderful people who have helped me during these past weeks. And then I’ll catch up on some sleep!”

Cristobal Balenciaga was the one who got me hooked on fashion.

People who have influenced you as a designer: “Wow, there are so many! Cristobal Balenciaga was the one who got me hooked on fashion. So I’ll name him first.”

Where do you find inspiration: “I draw inspiration from everything and I’m constantly searching for something to inspire me. I often take photographs when I stumble upon something that catches my interest. Mostly, I’m fascinated by everyday objects and events.”

Favorite restaurant in Iceland: “K-bar Restaurant.”

 

Designer Magnea – Reykjavík Fashion Festival 2014 from Iceland Mag on Vimeo.