Icelandic entrepreneurs are now marketing shampoo with cow urine as one of its ingredients.
Women soaking their hair in cow urine was a common practice in Iceland for centuries when soap was a far fetched luxury. It was believed to work miracles on the hair, leaving it revitalised and shining.
The new hair soap is called Q Shampoo (Q literally sounds in Icelandic like the Icelandic word for a cow “kú”).
According to the entrepreneurs, who are studying at the University of Reykjavík, the urine is both cleansing and rich of minerals and vitamins. The soap also includes coconut- and sunflower oil and some other fragrances.
Anton Reynir Hafdísarson, one of the Q-team, told news site Vísir that some think that they detect a slight whiff of urine of the soap. But he believes that the reason might just be that they know about it in the product. He uses the Q Shampoo daily and could not be happier.
Cow urine contains ammonia, which is the main ingredient in many modern day hair products, and using it for treating hair is known in other countries than Iceland. Manufacturers in India have, for example, a full range of cosmetics made out of the stuff, ranging from toothpaste to skin cream.
Read more: A startup from Iceland is making food products using edible insects
Icelandic entrepreneurs are now marketing shampoo with cow urine as one of its ingredients.
Women soaking their hair in cow urine was a common practice in Iceland for centuries when soap was a far fetched luxury. It was believed to work miracles on the hair, leaving it revitalised and shining.
The new hair soap is called Q Shampoo (Q literally sounds in Icelandic like the Icelandic word for a cow “kú”).
According to the entrepreneurs, who are studying at the University of Reykjavík, the urine is both cleansing and rich of minerals and vitamins. The soap also includes coconut- and sunflower oil and some other fragrances.
Anton Reynir Hafdísarson, one of the Q-team, told news site Vísir that some think that they detect a slight whiff of urine of the soap. But he believes that the reason might just be that they know about it in the product. He uses the Q Shampoo daily and could not be happier.
Cow urine contains ammonia, which is the main ingredient in many modern day hair products, and using it for treating hair is known in other countries than Iceland. Manufacturers in India have, for example, a full range of cosmetics made out of the stuff, ranging from toothpaste to skin cream.
Read more: A startup from Iceland is making food products using edible insects
