It’s been a year now since Sigga Maija’s debut at Reykjavík Fashion Festival. Her fantastic shearling jackets were one of the most talked about pieces of last year’s event and even went on to make an appearance in fashion magazine i-D.
Read more: The fashion brand Sigga Maija was a slumbering beast up until last year
A few things have changed since the brand’s launch last year. Originally the company was run by Sigga Maija and her childhood friend, Anna Bóa, but after the latter withdrew from the fashion industry a new team was put together and now consists of Sigga Maija as head designer, Arna Sigrún Haraldsdóttir as the brand’s managing director, stylist Ellen Lofts as the creative director and Aníta Katrín Elvarsdóttir as head of studio.
Read more: The always cool Sigga Maija celebrates the launch of her first collection on Thursday
“Bringing in new people to take care of different aspects means I can focus on designing and have the time to scrutinize every detail,” Sigga Maija told Iceland Insider in December.
Sigga Maija’s aim is to produce high fashion, high quality clothing with an emphasis on bold prints, well-tailored suits and statement coats and jackets. The AW15 collection contained few surprises, it was all about graphic, bold prints, nicely tailored suit-pants and cool jackets as one had expected. The pieces that really caught our attention this year were two fur-lined jumpers – we’d be surprised if i-D didn’t feature them at some point this year.
It’s been a year now since Sigga Maija’s debut at Reykjavík Fashion Festival. Her fantastic shearling jackets were one of the most talked about pieces of last year’s event and even went on to make an appearance in fashion magazine i-D.
Read more: The fashion brand Sigga Maija was a slumbering beast up until last year
A few things have changed since the brand’s launch last year. Originally the company was run by Sigga Maija and her childhood friend, Anna Bóa, but after the latter withdrew from the fashion industry a new team was put together and now consists of Sigga Maija as head designer, Arna Sigrún Haraldsdóttir as the brand’s managing director, stylist Ellen Lofts as the creative director and Aníta Katrín Elvarsdóttir as head of studio.
Read more: The always cool Sigga Maija celebrates the launch of her first collection on Thursday
“Bringing in new people to take care of different aspects means I can focus on designing and have the time to scrutinize every detail,” Sigga Maija told Iceland Insider in December.
Sigga Maija’s aim is to produce high fashion, high quality clothing with an emphasis on bold prints, well-tailored suits and statement coats and jackets. The AW15 collection contained few surprises, it was all about graphic, bold prints, nicely tailored suit-pants and cool jackets as one had expected. The pieces that really caught our attention this year were two fur-lined jumpers – we’d be surprised if i-D didn’t feature them at some point this year.
