With a background in men’s wear and tailoring, Guðmundur funded Jör by Guðmundur Jörundsson in 2012, focusing solely on men’s wear for a year before branching into women’s wear as well. Guðmundur has previously stated that his priority is to produce well-tailored clothing from quality fabrics.
Read more: Guðmundur Jörundsson's AW 14 collection was inspired by aristocrats, and heroin addicts
There is always a drop of disorder and darkness in Guðmundur Jörundsson’s collections and it was no different this time around. The general ethos of his brand is dandyism meets goth and his AW15 collection, entitled ‘Dreizehn’ (thirteen in German), featured everything from double-breasted coats with bondage details, white jeans, graphic shirts and cotton tees with the number XIII scrawled across the front.
Read more: Guðmundur Jörundsson was as good as gold
Guðmundur and his team managed to create a consistent, well-styled, uber-cool collection that is certain to become a hit among the fashion forward next autumn.



With a background in men’s wear and tailoring, Guðmundur funded Jör by Guðmundur Jörundsson in 2012, focusing solely on men’s wear for a year before branching into women’s wear as well. Guðmundur has previously stated that his priority is to produce well-tailored clothing from quality fabrics.
Read more: Guðmundur Jörundsson's AW 14 collection was inspired by aristocrats, and heroin addicts
There is always a drop of disorder and darkness in Guðmundur Jörundsson’s collections and it was no different this time around. The general ethos of his brand is dandyism meets goth and his AW15 collection, entitled ‘Dreizehn’ (thirteen in German), featured everything from double-breasted coats with bondage details, white jeans, graphic shirts and cotton tees with the number XIII scrawled across the front.
Read more: Guðmundur Jörundsson was as good as gold
Guðmundur and his team managed to create a consistent, well-styled, uber-cool collection that is certain to become a hit among the fashion forward next autumn.


