A disgruntled and frustrated customer of the supermarket Iceland sent us the following message, expressing his frustration over the contents of his frozen dinner:
A little disappointed that the frozen chicken fried rice has NO chicken in it.
Accompanying the message was a photograph of a dish with what appeared to be rice with some peas and scrambled eggs. And no chicken.
For a split second we thought the message was some sort of joke. Why would anyone send us a photograph of a rather unappetizing dish of rice and peas? Then we thought it might be an angry customer at some local restaurant. It took us a few seconds to figure out that this was a case of mistaken identity: We were being confused with the UK supermarket Iceland foods!
When we pointed this out to the disgruntled customer he responded:
Hahaha, brilliant!!! So sorry to have insulted you. Maybe you should copyright the name… 🙂
This confusion is particularly amusing in light of the trademark dispute currently underway between the supermarket chain and the actual country of Iceland. The UK Supermarket holds a Europe-wide trademark for the word Iceland. The Icelandic government maintains this trademark is unreasonably broad, and that the UK Supermarket has used it to harass Icelandic companies and even the Icelandic Tourism Board.
Read more: Iceland Foods insists they should retain a Europe-wide trademark for Iceland
While the UK supermarket is familiar to all residents of the UK, it is not particularly well known outside of Britain, as it only has a handful of stores in other European countries. While we at Iceland Insider would like to remind all of our readers that we are not in any way associated with the UK supermarket Iceland we are more than happy to help alert the supermarket that some of its customers are unhappy with the chicken to rice and peas ratio in their dinners!
We would also like to remind our readers and visitors to our island that the UK supermarket is not responsible for the sun to rain ratio in the past few days! Those complaints should all be addressed to the Icelandic Meteorological Office which has now promised us decent chance of a white Christmas, to make up for the gray weather over the past several weeks!
A disgruntled and frustrated customer of the supermarket Iceland sent us the following message, expressing his frustration over the contents of his frozen dinner:
A little disappointed that the frozen chicken fried rice has NO chicken in it.
Accompanying the message was a photograph of a dish with what appeared to be rice with some peas and scrambled eggs. And no chicken.
For a split second we thought the message was some sort of joke. Why would anyone send us a photograph of a rather unappetizing dish of rice and peas? Then we thought it might be an angry customer at some local restaurant. It took us a few seconds to figure out that this was a case of mistaken identity: We were being confused with the UK supermarket Iceland foods!
When we pointed this out to the disgruntled customer he responded:
Hahaha, brilliant!!! So sorry to have insulted you. Maybe you should copyright the name… 🙂
This confusion is particularly amusing in light of the trademark dispute currently underway between the supermarket chain and the actual country of Iceland. The UK Supermarket holds a Europe-wide trademark for the word Iceland. The Icelandic government maintains this trademark is unreasonably broad, and that the UK Supermarket has used it to harass Icelandic companies and even the Icelandic Tourism Board.
Read more: Iceland Foods insists they should retain a Europe-wide trademark for Iceland
While the UK supermarket is familiar to all residents of the UK, it is not particularly well known outside of Britain, as it only has a handful of stores in other European countries. While we at Iceland Insider would like to remind all of our readers that we are not in any way associated with the UK supermarket Iceland we are more than happy to help alert the supermarket that some of its customers are unhappy with the chicken to rice and peas ratio in their dinners!
We would also like to remind our readers and visitors to our island that the UK supermarket is not responsible for the sun to rain ratio in the past few days! Those complaints should all be addressed to the Icelandic Meteorological Office which has now promised us decent chance of a white Christmas, to make up for the gray weather over the past several weeks!
