The American television network NBC has announced it will be producing a TV series based on the Icelandic online trivia game QuizUp Deadline Hollywood reports. The network will make ten episodes where contestants in a NBC studio will compete with users at home for a million dollar price.
Icelandic ingenuity and American reality-television
QuizUp, which is a multiplayer trivia game for mobile devices where users compete with one another over their knowledge of over more than 1,200 topics, with more than 600,000 questions. The game is developed by the Icelandic company Plain Vanilla Games. Since its launch in November 2013 it has quickly become the most popular trivia game on mobile devices, raising over 26 million USD from venture capitalists.
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Like the game the TV series will be interactive. The in-studio contestants will compete real-time with viewers at home who using their mobile devices, trying to win eight matches. If the in-studio contestant wins all rounds, against different viewers they receive the prize, however, if any of the contestants at home wins the in-studio contestant, he will receive the prize money.
This series will turn the most popular trivia app in the world into a fun television event where everyone can play and anyone can win, said NBC’s president of alternative programming Paul Telegdy. It doesn’t get more interactive than that!
A new type of interactive quiz show
Þorsteinn B. Friðriksson, the CEO of Plain Vanilla told the Icelandic National Broadcasting Service it felt a little absurd to be working with NBC, the largest TV network in the US, but explained that the series was a logical extension of the game and that the network had explained to them regular quiz shows didn't appeal to young people and that they wanted to try something new.
The American television network NBC has announced it will be producing a TV series based on the Icelandic online trivia game QuizUp Deadline Hollywood reports. The network will make ten episodes where contestants in a NBC studio will compete with users at home for a million dollar price.
Icelandic ingenuity and American reality-television
QuizUp, which is a multiplayer trivia game for mobile devices where users compete with one another over their knowledge of over more than 1,200 topics, with more than 600,000 questions. The game is developed by the Icelandic company Plain Vanilla Games. Since its launch in November 2013 it has quickly become the most popular trivia game on mobile devices, raising over 26 million USD from venture capitalists.
Read more: Innovation Inspiration; How the banking collapse created a new wave of entrepreneurs
Like the game the TV series will be interactive. The in-studio contestants will compete real-time with viewers at home who using their mobile devices, trying to win eight matches. If the in-studio contestant wins all rounds, against different viewers they receive the prize, however, if any of the contestants at home wins the in-studio contestant, he will receive the prize money.
This series will turn the most popular trivia app in the world into a fun television event where everyone can play and anyone can win, said NBC’s president of alternative programming Paul Telegdy. It doesn’t get more interactive than that!
A new type of interactive quiz show
Þorsteinn B. Friðriksson, the CEO of Plain Vanilla told the Icelandic National Broadcasting Service it felt a little absurd to be working with NBC, the largest TV network in the US, but explained that the series was a logical extension of the game and that the network had explained to them regular quiz shows didn't appeal to young people and that they wanted to try something new.
