Icelandic skyr sales in the UK have rocketed since the product was introduced to the market in February. Icelandic dairy company MS expected to sell approximately 4,000 units of skyr per week, but three weeks after the product became available sales have been closer to 12,000 units per week.
Read more: Make your own skyr!
According to Morgunblaðið newspaper, MS’s overall foreign revenue amounted to around 400 million ISK (2,821,471 Euros/3,087,610 USD) in 2015.
Skyr is a traditional, Icelandic dairy product and while resembling yogurt it is, correctly speaking, a cheese. Skyr-making dates all the way back to the 9th century.
Skyr’s popularity has been on the rise over the past years, thanks to its creamy thickness, good taste and health benefits.
Icelandic skyr sales in the UK have rocketed since the product was introduced to the market in February. Icelandic dairy company MS expected to sell approximately 4,000 units of skyr per week, but three weeks after the product became available sales have been closer to 12,000 units per week.
Read more: Make your own skyr!
According to Morgunblaðið newspaper, MS’s overall foreign revenue amounted to around 400 million ISK (2,821,471 Euros/3,087,610 USD) in 2015.
Skyr is a traditional, Icelandic dairy product and while resembling yogurt it is, correctly speaking, a cheese. Skyr-making dates all the way back to the 9th century.
Skyr’s popularity has been on the rise over the past years, thanks to its creamy thickness, good taste and health benefits.
