Bust magazine’s February/March issue contains a fitness fashion spread featuring five successful plus-size models, one of whom is Icelandic model Inga Eiríksdóttir.
After the closing of the Ford+ division in NYC last year, Ashley Graham, Danielle Redman, Inga Eiriksdottir, Julie Henderson, and Marquita Pring launched ALDA, a group that aims to represent beauty in all sizes. The group’s name, Alda, is Icelandic and means wave – and it seems the girls are already making waves within the fashion industry.
As a group, I thought we'd have more leveraging power … to help push the limits in the fashion industry … I think women want to see more women they can relate to; they don't want to see everything as photoshopped, Inga said in the interview.
Bust magazine’s February/March issue contains a fitness fashion spread featuring five successful plus-size models, one of whom is Icelandic model Inga Eiríksdóttir.
After the closing of the Ford+ division in NYC last year, Ashley Graham, Danielle Redman, Inga Eiriksdottir, Julie Henderson, and Marquita Pring launched ALDA, a group that aims to represent beauty in all sizes. The group’s name, Alda, is Icelandic and means wave – and it seems the girls are already making waves within the fashion industry.
As a group, I thought we'd have more leveraging power … to help push the limits in the fashion industry … I think women want to see more women they can relate to; they don't want to see everything as photoshopped, Inga said in the interview.