Icelandic nature is not only to be admired and enjoyed – it’s also wearable. The clothing brand Föðurland was established in 2014 by two childhood friends, Hera and Sjonni. They have created a collection of leggings covered with mesmerizing landscape prints by Icelandic photographer Sigurgeir Sigurjónsson, who happens to be Sjonni’s father.
The brand’s name, Föðurland, has two different meaning in Icelandic; it can mean “fatherland,” but is also a term used for “long johns.”
The idea of creating nature prints first came to Hera many years ago when she was given a book by the photographer Yann Arthus-Bertrand that included gorgeous aerial images. The idea popped up again when she saw Sigurgeir’s book, Earthward. The book contains otherworldly aerial photographs of Iceland, which Hera thought would suit the project perfectly.
The brand’s name, Föðurland, has two different meanings in Icelandic; it can mean “fatherland,” but is also a term used for “long johns.” A perfect name, seeing as the duo manages to combine the two in their design.
“We incorporate fine cotton and beautiful aerial photos of Icelandic landscape in our design. The leggings can be worn as day-wear or as underwear to keep you warm during cold winter days,” they explain.
The products have received widespread attention in Iceland, and Hera admits that the positive feedback has inspired them to extend their collection.
“We’ve felt some pressure to add products to our collection, and it’s something we’re currently working on. We’ll definitely have something new out this year.”
Those who crave clothing covered with beautiful mountains, pristine rivers, and colourful deserts can purchase Föðurland leggings at the duo’s gallery at Hverfisgata 71, in Kraum at Aðalstræti 10, Reykjavík, and Baugar & bein at Strandgata 32 in Hafnarfjörður.
Childhood friends Ágústa Hera Harðardóttir and Sigurjón Sigurgeirsson created ‘Föðurland,’ a collection of colourful cotton leggings covered with Icelandic rivers, wastelands, and mountains.
Icelandic nature is not only to be admired and enjoyed – it’s also wearable. The clothing brand Föðurland was established in 2014 by two childhood friends, Hera and Sjonni. They have created a collection of leggings covered with mesmerizing landscape prints by Icelandic photographer Sigurgeir Sigurjónsson, who happens to be Sjonni’s father.
The brand’s name, Föðurland, has two different meaning in Icelandic; it can mean “fatherland,” but is also a term used for “long johns.”
The idea of creating nature prints first came to Hera many years ago when she was given a book by the photographer Yann Arthus-Bertrand that included gorgeous aerial images. The idea popped up again when she saw Sigurgeir’s book, Earthward. The book contains otherworldly aerial photographs of Iceland, which Hera thought would suit the project perfectly.
The brand’s name, Föðurland, has two different meanings in Icelandic; it can mean “fatherland,” but is also a term used for “long johns.” A perfect name, seeing as the duo manages to combine the two in their design.
“We incorporate fine cotton and beautiful aerial photos of Icelandic landscape in our design. The leggings can be worn as day-wear or as underwear to keep you warm during cold winter days,” they explain.
The products have received widespread attention in Iceland, and Hera admits that the positive feedback has inspired them to extend their collection.
“We’ve felt some pressure to add products to our collection, and it’s something we’re currently working on. We’ll definitely have something new out this year.”
Those who crave clothing covered with beautiful mountains, pristine rivers, and colourful deserts can purchase Föðurland leggings at the duo’s gallery at Hverfisgata 71, in Kraum at Aðalstræti 10, Reykjavík, and Baugar & bein at Strandgata 32 in Hafnarfjörður.
