The dairy company MS Iceland Dairies (Mjólkursamsalan) has created a video where they do a number on Arla’s new skyr product. The company seems to be somewhat offended that the Scandinavian dairy company Arla has begun to market Icelandic skyr in the UK.
Read more: Arla Foods begins to sells Icelandic skyr in the UK
The short video, or ad, shows a pot of MS skyr trying to engage a pot of Arla skyr in discussion, to no avail. Eventually the MS skyr potters off saying: “Oh, yoghurt posing a skyr. How predictable.”
Read more: What exactly is „skyr“?
Skyr is a traditional, Icelandic dairy product and while resembling yogurt it is, correctly speaking, a cheese. Skyr-making dates all the way back to the 9th century. Skyr is not a product with protected designation of origin in the European Union, meaning Arla is authorised to produce and sell skyr.
The dairy company MS Iceland Dairies (Mjólkursamsalan) has created a video where they do a number on Arla’s new skyr product. The company seems to be somewhat offended that the Scandinavian dairy company Arla has begun to market Icelandic skyr in the UK.
Read more: Arla Foods begins to sells Icelandic skyr in the UK
The short video, or ad, shows a pot of MS skyr trying to engage a pot of Arla skyr in discussion, to no avail. Eventually the MS skyr potters off saying: “Oh, yoghurt posing a skyr. How predictable.”
Read more: What exactly is „skyr“?
Skyr is a traditional, Icelandic dairy product and while resembling yogurt it is, correctly speaking, a cheese. Skyr-making dates all the way back to the 9th century. Skyr is not a product with protected designation of origin in the European Union, meaning Arla is authorised to produce and sell skyr.
