The international dairy company Arla Foods has begun to sell skyr in the UK as part of the company’s expansion in the country. Icelandic dairy company MS intends to market its own skyr in the UK this summer.
Read more: Best of Icelandic food & drink: Part One
Skyr is a traditional, Icelandic dairy product and while resembling yogurt it is, correctly speaking, a cheese.
Advertisements for Arla skyr were filmed in Iceland, feature Icelandic people, and, according to Jón Axel Péturssson MS’s marketing director, seem to imply that the product is Icelandic.
Read more: This man left his job on Wall Street to produce strained yoghurt, following a fifty year-old recipe
“British consumers believe this is an Icelandic product. It isn’t. Arla is a Swedish company and its skyr is produced in Germany. But maybe this will pave the way for us, a small, Icelandic company, seeing as we’ll be selling the real deal,” Jón Axel told Morgunblaðið.
The international dairy company Arla Foods has begun to sell skyr in the UK as part of the company’s expansion in the country. Icelandic dairy company MS intends to market its own skyr in the UK this summer.
Read more: Best of Icelandic food & drink: Part One
Skyr is a traditional, Icelandic dairy product and while resembling yogurt it is, correctly speaking, a cheese.
Advertisements for Arla skyr were filmed in Iceland, feature Icelandic people, and, according to Jón Axel Péturssson MS’s marketing director, seem to imply that the product is Icelandic.
Read more: This man left his job on Wall Street to produce strained yoghurt, following a fifty year-old recipe
“British consumers believe this is an Icelandic product. It isn’t. Arla is a Swedish company and its skyr is produced in Germany. But maybe this will pave the way for us, a small, Icelandic company, seeing as we’ll be selling the real deal,” Jón Axel told Morgunblaðið.
