Iceland's signature dairy product skyr is seeing a big increase in popularity, with the Nordic countries and the United States being the biggest markets outside Iceland. According to Jón Axel Pétursson, head of sales at MS Iceland Dairies, the company expects to sell 100 million units of skyr next year, an increase from the sixty million sold this year. MS expects 8 million units to be sold domestically in 2014.
Skyr is a traditional, Icelandic dairy product and while resembling yogurt it is, correctly speaking, a cheese. Skyr-making dates all the way back to the 9th century.
Iceland's signature dairy product skyr is seeing a big increase in popularity, with the Nordic countries and the United States being the biggest markets outside Iceland. According to Jón Axel Pétursson, head of sales at MS Iceland Dairies, the company expects to sell 100 million units of skyr next year, an increase from the sixty million sold this year. MS expects 8 million units to be sold domestically in 2014.
Skyr is a traditional, Icelandic dairy product and while resembling yogurt it is, correctly speaking, a cheese. Skyr-making dates all the way back to the 9th century.
