95.9% of foreign travellers who visited Iceland last winter thought that the trip met their expectations and around 90% think they will visit Iceland again, according to a new opinion poll (link in Icelandic). The poll was conducted for The Icelandic Tourist Board between October 2015 and May 2016.
As in previous opinion polls among visitors most, or 73.8%, named Iceland’s nature as the main reason for the trip.
When asked about what specifically impressed them during the stay, 50.7% said the pristine landscape/wilderness, 24.6% mentioned the northern lights, 20.7% said volcanoes and lava fields and 17.1% glaciers (participants could name more than one option).
According to the survey 96.7 per cent of foreign visitors will spend time in Reykjavík during their trip, while 55 per cent will explore the south coast and 36% Reykjanes peninsula, which is as the capital on the southwest corner.
Read more: Reykjavík chosen one of the friendliest cities in the world
Read more: Poll fails to finds a single foreign visitor disappointed by Reykjavík
When asked about their activities 62,2% said they had visited at least one of Iceland’s many geothermal swimming pools, 50.5% took guided tours, 35.4% visited museums and 34.5% went on a northern lights sightseeing tour.
Iceland received an excellent grade on the so-called Net Promoter Score (NPS), which is an index ranging from -100 to 100 that measures the willingness of participants to recommend a destination or services to others.
Iceland’s scored 80.7 on the NPS index in the poll, which is considered quite high in international context. In comparison New Zealand’s score was 76 in 2015, Denmark’s score was 70 in 2014 and British Columbia was rated at 62.7 in 2013.
95.9% of foreign travellers who visited Iceland last winter thought that the trip met their expectations and around 90% think they will visit Iceland again, according to a new opinion poll (link in Icelandic). The poll was conducted for The Icelandic Tourist Board between October 2015 and May 2016.
As in previous opinion polls among visitors most, or 73.8%, named Iceland’s nature as the main reason for the trip.
When asked about what specifically impressed them during the stay, 50.7% said the pristine landscape/wilderness, 24.6% mentioned the northern lights, 20.7% said volcanoes and lava fields and 17.1% glaciers (participants could name more than one option).
According to the survey 96.7 per cent of foreign visitors will spend time in Reykjavík during their trip, while 55 per cent will explore the south coast and 36% Reykjanes peninsula, which is as the capital on the southwest corner.
Read more: Reykjavík chosen one of the friendliest cities in the world
Read more: Poll fails to finds a single foreign visitor disappointed by Reykjavík
When asked about their activities 62,2% said they had visited at least one of Iceland’s many geothermal swimming pools, 50.5% took guided tours, 35.4% visited museums and 34.5% went on a northern lights sightseeing tour.
Iceland received an excellent grade on the so-called Net Promoter Score (NPS), which is an index ranging from -100 to 100 that measures the willingness of participants to recommend a destination or services to others.
Iceland’s scored 80.7 on the NPS index in the poll, which is considered quite high in international context. In comparison New Zealand’s score was 76 in 2015, Denmark’s score was 70 in 2014 and British Columbia was rated at 62.7 in 2013.
