Brand: JÖR by GUÐMUNDUR JÖRUNDSSON
Designer: Guðmundur Jörundsson
Zodiac: Scorpio
The brand: “The brand was established in October 2012. In the beginning, our focus was solely on men’s wear. Our first women’s collection debuted at RFF 2013. Our priority is to produce beautifully tailored, quality clothing from quality fabrics.”
The AW 14 collection: “Our AW 14 collection was inspired by aristocrats, and heroin addicts. I think that sums it up nicely.”
Catwalk styling: “The fashion show will capture the essence of the collection. The makeup, music, scene design, and hair will reflect the imaginary world created around the collection.”
What will you do after the show? “Knock back some energy drinks and follow the RFF party schedule.”
People who have influenced you as a designer: “I’m influenced by divine powers.”
Where do you find inspiration: “I find inspiration everywhere, really. It could be literature, movies, people, details of clothing, or nature. Each collection is inspired by different things.”
Favourite spot in Iceland: “Laxárdalur Valley.”
Designer Jör – Reykjavík Fashion festival 2014 from Iceland Mag on Vimeo.
Iceland Mag met up with Guðmundur Jörundsson, one of the eight designers who take part in Reykjavík Fashion Festival this year, wanting to know more about his designs and inspiration among other things.
Brand: JÖR by GUÐMUNDUR JÖRUNDSSON
Designer: Guðmundur Jörundsson
Zodiac: Scorpio
The brand: “The brand was established in October 2012. In the beginning, our focus was solely on men’s wear. Our first women’s collection debuted at RFF 2013. Our priority is to produce beautifully tailored, quality clothing from quality fabrics.”
The AW 14 collection: “Our AW 14 collection was inspired by aristocrats, and heroin addicts. I think that sums it up nicely.”
Catwalk styling: “The fashion show will capture the essence of the collection. The makeup, music, scene design, and hair will reflect the imaginary world created around the collection.”
What will you do after the show? “Knock back some energy drinks and follow the RFF party schedule.”
People who have influenced you as a designer: “I’m influenced by divine powers.”
Where do you find inspiration: “I find inspiration everywhere, really. It could be literature, movies, people, details of clothing, or nature. Each collection is inspired by different things.”
Favourite spot in Iceland: “Laxárdalur Valley.”
Designer Jör – Reykjavík Fashion festival 2014 from Iceland Mag on Vimeo.
