Yesterday a British travel journalist, Godfrey Hall, published a desperate plea in the local newspaper Morgunblaðið. Some years ago Godfrey had purchased a woolen hat in Iceland: A black Katla cap from the outdoor-wear maker 66°N. Godfrey grew extremely attached to the hat, so much so that it became inseparable from his public image and brand, since he wore the hat on countless photographs taken during his trips.
Read more: British journalist sends out desperate appeal to Icelanders: Seeks help finding a woolen hat
When he then lost the hat he therefore sought to buy a replacement from the Icelandic outdoor-wear maker, only to discover the hat was no longer being manufactured. Godfrey therefore appealed to Icelanders to check if anyone was willing to depart with an old hat of the same type. The unusual story got some attention on Icelandic social media.
A new tailor-made replacement
Before any locals could find Godfrey an old worn replacement the manufacturer of the hat had jumped in, promising to make him a special tailor-made replacement at the company's knitting factory in Reykjavík.
A spokesman for the company told the local news site Vísir that the hat hadn't been in production for several years, but that the design was still on file:
We have found the design, and we have sent instructions to our factory has started work on knitting a new hat based on this design. The type of hat, Katla, has not been in production for several years, and we don't have any examples left in stock.
He explained that the company felt obliged to help Godfrey, because of how attached he had grown to the hat.
Yesterday a British travel journalist, Godfrey Hall, published a desperate plea in the local newspaper Morgunblaðið. Some years ago Godfrey had purchased a woolen hat in Iceland: A black Katla cap from the outdoor-wear maker 66°N. Godfrey grew extremely attached to the hat, so much so that it became inseparable from his public image and brand, since he wore the hat on countless photographs taken during his trips.
Read more: British journalist sends out desperate appeal to Icelanders: Seeks help finding a woolen hat
When he then lost the hat he therefore sought to buy a replacement from the Icelandic outdoor-wear maker, only to discover the hat was no longer being manufactured. Godfrey therefore appealed to Icelanders to check if anyone was willing to depart with an old hat of the same type. The unusual story got some attention on Icelandic social media.
A new tailor-made replacement
Before any locals could find Godfrey an old worn replacement the manufacturer of the hat had jumped in, promising to make him a special tailor-made replacement at the company's knitting factory in Reykjavík.
A spokesman for the company told the local news site Vísir that the hat hadn't been in production for several years, but that the design was still on file:
We have found the design, and we have sent instructions to our factory has started work on knitting a new hat based on this design. The type of hat, Katla, has not been in production for several years, and we don't have any examples left in stock.
He explained that the company felt obliged to help Godfrey, because of how attached he had grown to the hat.
