Foreign travelers who visited Iceland in June were more pleased with their vacation than those who visited during the same time in 2017. The Tourism Index, which tracks the experience of foreign travelers in Iceland, rose by 1.7 points year over year. Foreign travelers gave their stay in Iceland on average 83.4 points out of 100 in June, compared to 81.7 points in June 2017.
Australians gave their vacation a 89.2 point average rating, followed by Canadians (85.4). British travelers were least pleased, giving Iceland just 80.6 points.
Foreign travelers were overwhelmingly positive, although the high prices appear to have put a damper on the experience. Asked whether the vacation was worth the money, foreign travelers gave Iceland only 78.2 points out of 100. When asked about the hospitality of Icelanders foreign travelers were more likely to be impressed. Icelanders received an average rating of 86.2 from their foreign guests.
The tourism index
Gallup, in collaboration with Keflavík Airport and the Tourism Board polls foreign visitors as they leave Iceland, asking them to evaluate their stay. The survey consists of five questions: How pleased visitors are with the stay, how likely they are to recommend Iceland as a destination to others, how well the stay met their expectations, the hospitality of Icelanders and the value for money. The ranking in the five different categories are then weighed for an index which takes a value of 0-100.
Foreign travelers who visited Iceland in June were more pleased with their vacation than those who visited during the same time in 2017. The Tourism Index, which tracks the experience of foreign travelers in Iceland, rose by 1.7 points year over year. Foreign travelers gave their stay in Iceland on average 83.4 points out of 100 in June, compared to 81.7 points in June 2017.
Australians gave their vacation a 89.2 point average rating, followed by Canadians (85.4). British travelers were least pleased, giving Iceland just 80.6 points.
Foreign travelers were overwhelmingly positive, although the high prices appear to have put a damper on the experience. Asked whether the vacation was worth the money, foreign travelers gave Iceland only 78.2 points out of 100. When asked about the hospitality of Icelanders foreign travelers were more likely to be impressed. Icelanders received an average rating of 86.2 from their foreign guests.
The tourism index
Gallup, in collaboration with Keflavík Airport and the Tourism Board polls foreign visitors as they leave Iceland, asking them to evaluate their stay. The survey consists of five questions: How pleased visitors are with the stay, how likely they are to recommend Iceland as a destination to others, how well the stay met their expectations, the hospitality of Icelanders and the value for money. The ranking in the five different categories are then weighed for an index which takes a value of 0-100.
