The stopover buddy, Icelandair’s latest marketing initiative, has reportedly been well received by the airline’s passengers. According to Morgunblaðið newspaper, around 650 passengers have booked a “buddy” since the effort’s inception two months ago.
In February, the carrier offered trans-Atlantic passengers the chance to join members of staff for various activities during their stopover in Iceland. The “buddies” were divided into a number of different categories, including lifestyle, nature, health, culture, food, and adventure. Visitors only needed to pick their preferred category and a specific date. Icelandair would then arrange the rendezvous. More than thirty members of staff signed up for the programme.
So far 84 passengers have been picked to spend time with an Icelandair buddy. According to Guðjón Arngrímsson, vice president of corporate communication at Icelandair, the initiative ends in late April so there is still a chance for stopover passengers to partake in different pastimes with locals.
The stopover buddy, Icelandair’s latest marketing initiative, has reportedly been well received by the airline’s passengers. According to Morgunblaðið newspaper, around 650 passengers have booked a “buddy” since the effort’s inception two months ago.
In February, the carrier offered trans-Atlantic passengers the chance to join members of staff for various activities during their stopover in Iceland. The “buddies” were divided into a number of different categories, including lifestyle, nature, health, culture, food, and adventure. Visitors only needed to pick their preferred category and a specific date. Icelandair would then arrange the rendezvous. More than thirty members of staff signed up for the programme.
So far 84 passengers have been picked to spend time with an Icelandair buddy. According to Guðjón Arngrímsson, vice president of corporate communication at Icelandair, the initiative ends in late April so there is still a chance for stopover passengers to partake in different pastimes with locals.
